Because innovation is at the heart of our business strategy, we can count on a design& innovation centre that is among the most advanced in the world: the Centre Design & Innovation Centre Laurent Beaudoin.
Design: At the heart of our history, our success and our future
Inaugurated in 2008, the Centre Design & Innovation Laurent Beaudoin reflects the importance of design in the success of the company and BRP’s commitment to exploit this competitive edge in innovative ways.
Covering 5,000 square metres (54,000 square feet), the centre is the result of a $15 million investment. It was built campus-style and is located in Valcourt (Quebec), in the heart of a working environment that also includes:
- the BRP Research and Development Centre;
- some of the most modern manufacturing facilities in the powersports world and where Ski-Doo snowmobiles, Sea-Doo watercraft and Can-Am Spyder roadsters are assembled;
- the company’s head office.
As well, the Centre de technologies avancées BRP-Université de Sherbrooke is also nearby.
This concentration of creative resources in the location where the company was founded illustrates how deeply embedded innovation is in BRP’s genetic code. That is why the Centre Design & Innovation Laurent Beaudoin is a reference and a destination for the best designers in the world: already nearly 15% of its personnel come from overseas.
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Our design philosophy
Our design philosophy is to create highly innovative, functional and exciting products that exceed people’s recreational needs.
To this end we have established an approach based on a perfect balance of three key fields of expertise in the creation of our products:
- design;
- engineering;
- and marketing.
In Valcourt we have gathered a critical mass of the best minds in all of these fields, while putting them in close contact with BRP’s global resources – such as those of our future Regional Innovation Centre in Gunskirchen, Austria.
Their mandate: work to imagine the creation of recreational products and experiences which will change the market offering with a ten-year scope, and ultimately create growth opportunities for BRP. Their environment: a leading-edge centre where they can lay out all of the steps of the process, from ideation to modeling, to prototyping to the assembly line.
This integrated design approach is uncommon. At BRP, we understand that the acceleration of technology, market evolution and the demands of regulatory bodies have made product development an increasingly multidimensional operation. Our products must be the best in terms of performance, safety and dependability, and also at the forefront in terms of respect for the environment and social responsibility.
More than ever, design is a central element of our strategy that allows us to integrate all of these elements into the conception of our products.
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The best design in the world.
By the best designers in the world.
A message from Denys Lapointe,
Executive Vice-President, Design & Innovation, BRP
As Executive Vice-President of BRP and as a designer myself, I understand what is required so that a team of designers can put forward their best ideas.
It’s a question of creative environment.
Of development processes.
And ambitious goals.
With our centre we wanted to create this environment where a talented designer can tackle stimulating challenges – and have the freedom and the means to succeed.
Our process is based on teamwork. The term “silo” has no meaning here: a designer working on personal watercraft can offer an idea that could allow us to create the next generation of snowmobiles, and vice-versa. In fact, that’s exactly what we did when we designed the Can-Am Spyder roadster. And we didn’t just invent a vehicle, we created a market.
We are looking far ahead. We need people who are also looking far ahead and who want to share their talents. The Design & Innovation Centre Laurent Beaudoin is sending out a clear message:
- if you want to have a career in design
- if you want to do it in the powersports field
- if you want to do it with the best resources and in the best environment in the industry…
… start looking to Valcourt.
And contact us.